In course of all of his creative career, Art-Director and Film Director Oleg Nikitchuk has been creating the things an exciting story or working advertising hardly possible without, the things which make any scenario first-class – developing of a creative idea, its unique visual image and its perfect embodiment in the production – Oleg Nikitchuk’s main specialization for more than 18 years.
The experience gained in course of many years of work with the known advertising agencies of Ukraine is reflected in the quality of his projects and validated with the awards received at the festivals like “Effie Awards”, “Kyiv International Advertising Festival” (KIAF), “ADC.UA”, “White Square”, “Cacadu”, “Idea” National Festival.
Experience.
Since 2000, Art Director and Film Director in the advertising agencies and production studies of Ukraine like Linea 12 / McCann Erickson, Adell Saatchi & Saatchi, Maksima Kiev, Adam Smith Advertising, B.I.T.A. Advertising, BeePlane Films, DDB Ukraine, Kinograf, VMLY&R Ukraine.
Multiple successful projects have been implemented for the famous brands: Toyota, Volvo, Coca-cola, Vodafone, Lifecell, Jeans, Motiv, Danone, Nestle, McDonalds, IDS Group Ukraine, Nokia, SunInBev, Henkel, Procter & Gamble, Nescafe, Jacobs, Shell, L’oreal, Lipton, Lactalis, Nemiroff, Sanofi, Bayer, Samsung, Pepsi and others, many of those have won the tenders.
My approach.
In the video production area, Oleg Nikitchuk is an independent Art Director and Film Director working in the team of the most creative and talented experts and professionals thanks to which the ideas further evolve into superb scenarios and finally turn into the advertising products capturing the hearts and minds of the audience. Creative skills in artistic activities have contributed to applying this experience in crafting exceptional artistic concepts in the works.
The ability to embody the unique and live visual images is an immanent feature of directing style as well as creative solutions in art-direction. Knowledge of the post-production specifics helps Oleg to generate premium quality products. His talent is revealed in each scene polished to perfection. Oleg uses distinctive visual style of directing in his works and the special film language. He pays much attention to the meaningful idea and composition of pictures thanks to which every one of these becomes a masterpiece. Oleg’s style, embracing extensive art-directing experience, always features visual literacy. Extraordinary approach in his ideas exhibits the best esthetics and radiates emotions. One of the key parameters in solving any creative problem used by Oleg is striving to surprise the viewer, as well as to find and use non-standard, creative and non-template ideas, ultimately empowering these works with the ability to fascinate even the most sceptical audience.
As a Film Director, Oleg Nikitchuk selects and displays the entire worlds of invisible yet real emotions existing in the human nature in the widest range of colors. He can emphasize the subtlest vibes of a soul, thus turning the scene into a bright, memorable and amazing dramatic character. As an Art Director, Oleg endeavors the most rarefied and original solutions for designing and implementing his ideas.
During the pre-production, Oleg is focused on details and gives reasonable guidance to his team and actors. He continuously enhances his creative ability and tries new technologies.